Market-leading hardware and data analytics software for heat networks. The technology improves the performance of these systems for developers, heat suppliers, customers and the planet. Delivering the existing marketing strategy to support Guru's growth and business objectives. Spearheading and delivery of the content marketing strategy, brand fresh initiatives and creation of sales materials (including writing all copy for articles, case studies, newsletters and LinkedIn posts). Building automated nurture campaigns in HubSpot. Responsible for the Guru Systems brand refresh across all of our materials and marketing channels. Managing the creation of sales materials, including presentations, brochures, guides, diagrams and website content. Monitoring and report on a variety of marketing performance indicators to help optimise return on investment. Staying up to date with marketing best practice and the energy industry, contributing ideas to the marketing strategy.

An international tenant experience software, created to strengthen the relationship between buildings, workplace experience, and the people working there. Delivering the content marketing strategy, brand fresh initiatives and creation of sales materials (including writing all copy for UK and US articles, case studies, newsletters and LinkedIn posts). Increased website traffic in Europe and Africa by 23% year-over-year by implementing SEO best practices and optimised content informed by geo-targeted analytics. Improved lead conversion rate by 15% across EMEA region by A/B testing landing pages and customising messaging based on performance data. Created dashboards and quarterly reports to track digital marketing KPIs and campaign metrics for 10 countries across Europe & America. Analysed user behaviour data and web analytics to identify opportunities to refine targeting, messaging, and partnerships. Creating monthly newsletters using Iris (Equiem’s marketing automated software) and reporting to stakeholders on relevant metrics. Build strong international relationships and coordinate with country marketing teams, sales teams, and agency partners.

Specialising in designing, delivering and embedding digital products and services in complex, business-critical environments. Managed annual marketing budget of £20,000 and successfully kept the department under budget while increasing ROI through marketing strategy. Developed comprehensive marketing strategies and plans in alignment with company goals. Oversaw all marketing campaigns from conception to execution, including email, social media, PPC ads, website optimisation, etc. Built automated nurture campaigns in HubSpot aligned to prospect scores in Salesforce. Created tailored journeys for key segments identified through Salesforce Einstein Analytics. Partnered with sales teams to develop client persona profiles and tailor content to nurture leads. Implemented metrics tracking dashboards and systems to monitor marketing KPIs and demonstrate impact. Collaborated with product/engineering teams to align marketing plans with product roadmap and launches.

Specialising in the Aerospace and pharmaceutical industries, Bolloré Logistics UK operates in eight key areas across the country including Skyline, a central hub located in London Heathrow. Managed customer requests for information (RFI), leading to 5 new business contracts. Created website content for the UK market and collaborated with other European offices. Managed the UK marketing team, setting deadlines and organising sales and marketing meetings. Developed email marketing content using Eloqua and presented data to relevant sales employees. Developed over 100 case study templates to support the sales team using Microsoft PowerPoint. Produced compelling content including blogs, case studies, ebooks, and guides to generate leads and elevate the brand.