As a Senior Designer, I lead client accounts across industries such as e-commerce, coaching, services, and online courses, driving measurable digital success. I manage a team of two designers and collaborate with clients and cross-functional teams to enhance their digital presence. My notable achievements include redesigning e-commerce websites to boost sales through improved user experiences and creating high-converting landing pages. Proficient in tools like Figma, Shopify, Looker Studio, and ClickUp, I leverage analytics and user insights to deliver impactful, data-driven design solutions. • Lead client meetings to understand business goals and conduct follow-ups to assess the impact and success of designs. • Monitor Shopify and Looker Studio metrics to evaluate website and landing page performance, making data-driven adjustments through testing. • Design websites using Figma and Shopify for e-commerce, coaching, and service-based clients. • Execute CRO (Conversion Rate Optimization) strategies for e-commerce sites, increasing sales and ROAS. • Develop sales and lead-generation-focused landing pages tailored to client goals. • Build and manage dashboards in Looker Studio and Improvado to track ad and landing page performance analytics. • Oversee project management for design initiatives, ensuring timely delivery and alignment with client objectives while supporting the design team.

As part of a Canada-based digital marketing agency specializing in SEO, I led website design projects for a global client base across North and South America. My role focused on aligning UX/UI design with SEO strategies to enhance user experience and increase lead generation. Managing a team of five UX/UI designers, I was responsible for delivering high-quality UX content in English, French, and Spanish. Key Responsibilities: Led a team of five designers, providing mentorship and ensuring the delivery of high-quality UX/UI solutions. Designed and redesigned websites, aligning UX/UI principles with SEO strategies to enhance user engagement and drive lead generation. Conducted client workshops, website audits, and project planning to understand and meet client objectives effectively. Collaborated with SEO, development, and QA teams to ensure cohesive and optimized project execution. Managed UX content for English, French, and Spanish markets, maintaining consistency and cultural relevance. Utilized tools like Ahrefs, Google Analytics, Keyword Tool, Figma, WordPress, Webflow, Yandex, and ClickUp to streamline workflows and make data-informed design decisions.

I began my journey as a virtual designer and quickly advanced to the role of web designer, where I led impactful projects in email marketing and e-commerce. I managed campaigns, created advertising assets, and directed web design strategies for e-commerce platforms in Central America and Ecuador. By leveraging technical expertise and a user-centered approach, I consistently enhanced digital performance and user engagement. Key Responsibilities and Achievements: Managed email marketing campaigns using Mailchimp and Salesforce, achieving high engagement rates and measurable outcomes. Designed advertising assets for platforms like Facebook, Instagram, and Google to support marketing initiatives. Led web design strategies for e-commerce platforms across Central America (El Salvador, Guatemala, Honduras, Nicaragua, and Costa Rica) and Ecuador. Supported the design and functionality of the group’s main website, ensuring seamless user experiences. Created responsive landing pages and utilized tools like Hotjar to analyze user behavior, driving improvements in usability and decision-making. Used HTML, CSS, and tools such as Jira, Salesforce, and Magento to develop successful email marketing strategies and manage e-commerce operations. Collaborated with internal clients and external suppliers to develop data-driven strategies informed by Google Analytics and user insights, resulting in improved e-commerce performance.