Leading the sales process from initial contact to contract negotiation and closure. Generating revenue and exceeding the target monthly through cross-selling and upselling. Managing the annual contracts, the Corporate Partners agreements, the invoicing cycles, and monthly reports. Managing the Business Development team for better execution of the business cycle. Conducting research on the Egyptian and global economy as well as diplomatic relations to mitigate the relationship between Egypt and the US. Creating comprehensive digital marketing strategies and campaigns to promote the organization’s digital services, website, and print products. Collecting and analyzing data on market size, competition, customer needs, and emerging trends to inform business development strategies. Assisting with product/pricing strategies and proposals. Reviving dead accounts. Revamping the current services and giving it a new edge. Collaborating with internal teams such as Marketing, Membership, Operations, Research & Finance departments to align business development efforts with overall company objectives.

Conducted sales calls daily while updating the telesales system with new prospects and securing leads. Developed marketing campaigns, concepts, and designs. Updated the department's marketing material including flyers and rate cards in terms of design, content, and layout, and updated process manuals. Conducted market research to identify selling possibilities and evaluate customer needs. Negotiated, closed deals, handled complaints, and set up meetings with potential clients and AmCham members.

Maintained the assigned account bases from the oil & gas sector while developing new accounts from other sectors. Managed all social media platforms and the website. Secured annual contracts for ads/sponsorships for the entire year. Organized and attended events such as conferences, receptions, and exhibitions. Assisted with marketing plans, direct marketing, and campaigns, and generated and proofread marketing plans for online and print campaigns. Worked closely with the Research, Publications, and Design teams for designing marketing materials, brochures, and newsletters.

Assisted in generating marketing activities and content for all platforms. Coordinated the creation of digital content (e.g., website, blogs, and press releases). Updated the website and social media pages with new content daily and generated new ideas around industry-related topics. Implemented direct marketing methods to increase profitability by initiating calls to clients. Improved the clients’ experience through the trips’ reservations and reviews.

Created a go-to-market plan that outlines how THE LAW will enter and capture its target market and proudly developed and implemented the company's overall marketing strategy in alignment with the organization's goals and objectives. Identified target markets and customer segments, drove revenue, and promoted a positive environment for the staff. Led the marketing team, providing guidance, direction, and support for all the departments with clear goals and objectives. Developed and maintained the company's brand image and ensured consistency across all marketing channels and touchpoints. Participated in the quarterly and annual planning of the company’s objectives. Identified new business opportunities and new business pitches and drafted business proposals. Implemented firm policies around recruiting, staffing, training, and account management. Coordinated THE LAW events (i.e., LAW TALKS).