Orchestrated the strategic rebranding of "Catana Construction" to "Catana Homes" and established full visual identities for 3 additional business units. Designed all social media assets and persuasive copy, maintaining visual consistency across 4 brands using Adobe Creative Suite and Figma. Developed and optimized 4 corporate websites (WordPress/Wix) with advanced SEO, supporting the closing of 46 homes in 2024 and 23 homes in 2025. Scaled social media communities by 900% (from 100 to 1,100+ followers) through strategic KOL alliances and "Content Day" networking events. Elevated Google Business Profile ratings from 3.0 to 4.6 stars, significantly increasing local market authority.

Architected and managed end-to-end automated journeys for 80,000+ users, achieving 60,000 completed registrations and 30,000 active users. Concepted, designed (Photoshop/Figma), and deployed all Email, SMS, Push, and In-App notification campaigns within Clevertap and SendGrid. Developed behavioral-based retention systems, including gamified "daily streaks" and rewards, to increase user funding and store transactions. Spearheaded bilingual SEO strategy and content creation, conducting technical keyword research to position the brand within the gaming-finance niche.

Mastered HubSpot CRM to architect sophisticated sales pipelines, managing complex bidding processes for international financial and retail institutions. Managed the complete B2B lead generation lifecycle, securing high-stakes executive meetings and consistently reaching corporate sales targets. Established quality control protocols (QA) for AI-driven collection bots and call center operations, optimizing recovery rates and script performance.

Article writing for blogs on different topics (finance, tourism, entertainment, fashion, video games, product reviews) in Spanish and English.