Taipei Arts International Association (TAIA)
January 2014 - December 2015
Provided possible channels to export their new theatre project, 'Franz & friends, Voyage Undersea,' into Canada's Children's Festivals market following strategic action plans to a breakthrough in the host country. Through extensive market research and data analysis to understand overseas markets, segments in children's theatre, competitors, and marketing methods, I developed and delivered a marketing strategy proposal. I targeted Canada as the most suitable market for a festival tour, including new distribution lines of existing products to increase extra revenue.