Led multi-channel lifecycle marketing strategy across email, in-app, and SMS, increasing user retention by 18% and overall engagement by 25%. Implemented advanced segmentation and A/B testing frameworks, driving a 32% increase in open rates and 21% growth in click-through rates. Partnered with product and data leadership to define KPIs and performance dashboards, reducing campaign costs by 15%. Built automated onboarding and re-engagement programs, decreasing churn by 20% and improving customer activation by 28%. Oversaw end-to-end campaign operations for 50,000+ users, contributing to a 22% increase in upsell revenue and 15% growth in cross-sell adoption.

Directed cross-platform paid social programs across Meta, LinkedIn, TikTok, and YouTube, optimizing budgets exceeding mid–six figures. Partnered with Finance to forecast ROI, improve spend allocation, and optimize CAC/LTV, achieving a 30%+ reduction in cost per qualified lead. Designed integrated influencer and paid social frameworks, increasing conversion efficiency by 25%. Scaled account-based marketing frameworks driving a 40% increase in sales-qualified pipeline and improving CAC efficiency by 30%. Re-architected campaign structures to prioritize high-intent demand capture, reducing cost per qualified lead by 30%+ and improving lead-to-opportunity conversion rates by 25–40%. Engineered data-driven campaign architecture reducing cost per qualified lead by 35% and improving opportunity conversion by 25%. Partnered cross-functionally with Sales, RevOps, and Lifecycle to align acquisition velocity with SDR capacity, reducing time-to-opportunity by 20% while increasing deal throughput. Led CRO initiatives improving conversion rate by 20–30% without sacrificing lead quality. Implemented full-funnel reporting tied to CPO, pipeline contribution, and influenced revenue, improving budget reallocation decisions and increasing paid media ROI. Developed AI-powered segmentation and dynamic content optimization boosting CTR by 21%. Led a global team of 10 paid media and lifecycle specialists. Implemented GA4-based reporting with Looker dashboards. Reallocated budgets to high-performing verticals and ABM tiers, improving marketing efficiency and pipeline productivity by 30%.

Oversaw end-to-end business operations across marketing, production, and client services, driving 35% productivity improvement via workflow automation (ClickUp). Designed and launched digital growth and community engagement programs, expanding customer base by 25%. Introduced data-backed CRM and lifecycle automation, improving retention and client satisfaction to 95%+. Aligned operational strategy with content and performance goals, optimizing team efficiency across global contributors.

Revamped email automation and paid campaigns, increasing open rates by 50% and conversions by 30%. Supported website redesign and UX optimization initiatives, increasing site engagement by 35%. Optimized marketing funnels, contributing to a 20% increase in qualified leads.

Launched and managed affiliate and influencer programs, expanding brand reach and creator-driven conversions by 60%. Recruited, onboarded, and optimized affiliate and influencer partnerships to expand brand reach and monetization. Executed partner-focused email and outreach campaigns to strengthen long-term revenue channels. Developed frameworks for creator collaboration and paid amplification, establishing early experience with influencer–paid social integration.

Directed global digital content governance and CMS operations across 60+ international markets on Drupal, ensuring enterprise-level brand consistency and compliance. Partnered cross-functionally with design, engineering, and marketing teams to implement Figma-to-CMS workflows, reducing campaign deployment times by 30%. Led data-driven content optimization initiatives, improving conversion rates by 20% and overall engagement by 15%. Spearheaded integration of performance analytics into content workflows for real-time audience behavior and campaign ROI visibility. Collaborated with product marketing and creative teams to elevate brand storytelling aligned with strategic GTM priorities.

Launched and scaled the firm’s Climate Intelligence Practice, integrating AI and predictive analytics into marketing and sales forecasting models. Applied data-driven marketing frameworks and AI-enabled analytics models adaptable to regulated industries including healthcare, energy, and finance, improving targeting precision and campaign ROI by over 30%. Collaborated with creative, product, and communications teams to translate complex insights into accessible brand messaging. Led go-to-market and business development for data-driven enterprise clients across finance, energy, and manufacturing, generating $5M+ in new revenue. Fostered a performance-first, experimentation-driven culture across marketing and data teams. Built scalable operational playbooks aligned with BI dashboards (Snowflake, Looker). Directed cross-functional collaboration with Sales, Creative, and Data Science to unify measurement and storytelling. Developed data infrastructure strategy and attribution frameworks connecting marketing performance with client ROI. Partnered with C-level stakeholders to define full-funnel acquisition and retention strategies, improving forecasting accuracy and pipeline visibility by 30%. Spearheaded cross-sector content and thought leadership initiatives. Established paid media infrastructure combining influencer insights and predictive analytics, improving campaign ROI by 30%.

Led organic and paid media strategies for 30+ brands, increasing engagement by 40% and improving ROI by 20%. Scaled a client’s Twitter presence to over 300K followers, driving viral reach and a 50% increase in brand awareness. Optimized paid campaigns using analytics and CRM data, improving newsletter CTR by 25% and conversions by 30%.

Founding CMO for SaaS sustainability platform, leading go-to-market strategy, brand positioning, and revenue operations across enterprise ESG and data intelligence clients. Orchestrated full-funnel integrated marketing programs across paid, content, and lifecycle channels, driving 70% YoY revenue growth and scalable customer acquisition. Managed 8-figure annual marketing budgets across Google Ads, Meta, and LinkedIn, improving campaign ROI by up to 30%. Built and led a 25-member global performance organization integrating paid, influencer, and lifecycle marketing channels. Developed multi-channel acquisition programs improving CAC efficiency by 35% and supporting long-term retention goals. Launched full-funnel paid campaigns achieving 70% YoY revenue lift and 35% CAC efficiency improvement. Implemented GEO-aligned content architecture increasing inbound enterprise leads by 45%. Partnered with creators and micro-influencers to test creator-led paid amplification, increasing CTR by 28% and engagement by 32%. Presented paid media performance frameworks and ROI attribution models to C-suite and enterprise clients. Led development of analytics dashboards linking marketing performance to customer retention and revenue. Partnered with executive leadership to align marketing vision with organizational growth targets, serving as a key voice in GTM and customer experience strategy.

As a VP-level growth leader, I’ve partnered with SaaS startups, e-commerce companies, and enterprise brands to design and execute end-to-end growth strategies that integrate paid acquisition, product marketing, content, lifecycle campaigns, and demand generation. My focus has always been building scalable systems that drive pipeline, revenue, and long-term retention. Growth Leadership: Directed multi-channel marketing strategies that consistently delivered double-digit MoM revenue growth for clients. Paid Media Excellence: Managed 7-figure budgets across Google Ads, Meta, LinkedIn, and programmatic, achieving 25% higher CTRs and 20% lower CAC through structured experimentation. Go-to-Market Strategy: Launched SaaS and e-commerce products with messaging frameworks, GTM playbooks, and sales enablement assets that accelerated adoption and shortened sales cycles. Content & Lifecycle Marketing: Built editorial ecosystems (newsletters, blogs, lifecycle email, social campaigns) that improved retention by 18% and boosted engagement by 30%+. Affiliate & Partnership Growth: Scaled affiliate programs that onboarded top partners and increased partner-driven revenue. E-commerce & CRO: Optimized landing pages, SEO, and funnel flows to increase organic traffic by 40% and conversions by 20%. Analytics & Attribution: Built dashboards in GA4, HubSpot, and Salesforce that tied spend directly to pipeline and ROI, creating visibility for executives. Team Leadership: Led and mentored cross-functional teams (design, paid media, content, ops), consistently exceeding growth targets.