Lead and manage the creative team, fostering collaboration and innovation. Generate fresh, platform-specific content ideas for e-commerce campaigns on channels like TikTok, Instagram, Meta, and Pinterest. Write scripts and create copy for UGC concept videos to ensure authentic, engaging, and relatable content. Maintain open communication with influencers, content creators, and their managers for partnerships and promotions. Analyze campaign performance metrics to assess effectiveness and ROI. Prepare detailed reports and present findings to clients and stakeholders. Portafolio: https://docs.google.com/presentation/d/1nkbCkqi5cXLoYG207_VQES91AD5Lrhmj7eK1sIgKw_M/edit Assesment example: https://docs.google.com/presentation/d/12Xo9xcTOeu3Tm3Bt_CRISxOODTiTiszmdS0tM277OoM/edit#slide=id.g30e354549d8_0_802

Build strategic proposals for digital media in different channels such as, Google Ads, SEM, Online Video, Mobile Display, YouTube, Facebook, Instagram and TikTok. •Work with all the necessary teams internally to ensure that the elements of the plan follow internal operational guidelines. •Project manage multiple campaigns from pre-launch through campaign wrap with focus on client KPIs and retention. •Work with internal traffickers, creative design, and client as needed to troubleshoot any ad creative issues that impact tracking, implementation, or reporting. •Be the frontline on all booked revenue to monitor campaign delivery and pacing; escalate issues when applicable. •Cultivate positive business relationships with clients, present and report campaign plans and development.

Management of the accounts and their projects. Front with the client, maintaining and growing the commercial relationship. Responsible for the commercial strategy and the fulfillment of their goals. Guidance of the internal creatives, planing, experiential and digital teams.

Responsible for the administration of social networks (Facebook, Twitter and Instagram) of La Terminal. -Planning and execution of the strategy in social networks. -Creation and writing of digital content. -Alignment of content and interactions under the District's communication campaigns. -Construction and maintenance of the online community, through customer service in the different networks. -Reporting and content performance analysis.