I implement Google Ads, Meta Ads, TikTok Ads campaigns and other channels with the objective of performance. I supervise and optimize our paid and organic campaigns checking many KPIs like CPM, CPC, CVR, etc. I prepare the optimization through experimentation with A/B testing, Split Testing and others. I develop the Strategic Planning using OKRs and KPIs definition for various digital marketing channels like Ads, Blogs, Social Media, CRMs and others. I create automatized executive reports of the performance channels and platforms behavior for the Commercial and Marketing area using Looker Studio. I build sistematization workflows of various funnels and journeys of our clients based on their behavior. I implement them using various tools and also I create their reports with indicators like CTR, CR, etc

► I developed the communications analysis of relevant indicators such as Sentiment, Reach, Interactions, among others. ► I was in charge of the searching, development and reporting based on techniques of Data Mining and Social Listening using tools like Quantico or Brandwatch. ► I did the design, creation and maintenance of databases. ► I accomplished the analysis and reporting of different relevant stakeholders and KOLs. ► I executed the analysis and interpretation of trends, correlations and other relative predictive information. ► I developed the crisis attention process for the clients that the agency would work on. ► I worked as the manager and leader of Engagement Data area.

► I create and manage digital marketing and commercial strategies based on performance (sales) ► I supervise Meta Ads digital campaigns (Facebook and Instagram) and Google Ads focused on many objetives such as Sales, Leads, Traffic, etc. ► I analyze and develop relevant ecommerce KPIs such as CR, Lifetime Value, Churn, etc. ► I analyze and develop relevant commercial KPIs such as CPA, AOV, Frequence, etc. ► I analyze and develop relevant digital ads KPIs such as ROAS, CTR, RPC, etc. ► I develop relevant mailing KPIs such as CToR, OR, Unsuscribe Rate, etc. ► I supervise and manage different actions for different Digital Marketing platforms.

► I take the lead of different tribes for the design and development of different business assets. ► I optimized the performance of the products working on improvements of the characteristics, processes, systems, politics and external alliances. ► I was in charge of the perfomance monitoring of the Microfinances market and inside of the business. ► I participated in the different trainings of the assets network. ► I proposed different indicators for the success of the product performance. ► I analyzed different periodical commercial reports of the product evolution studying many indicators such as AOV, Frequency, Lifetime Value, among others. ► I proposed different prospection and accompaniment methodologies for the different products. ► I find different market opportunities in urban areas. ► I was in charge of the negotiation of different external providers defining prices, structures, processes, among other important points. ► I structured internal and external processes whom the business would work on. ► I developed the consumer mapping and their UX using different methods like interviews and different correlations. ► I monitored our indicators using Power BI and transforming them into executives reports.

► I was the E-commerce lead creating the estrategic anual plan focusing on data analysis and performance. ► I planned, implemented and developed all the analysis and optimization (with A/B testing and others) of mailing and ad platforms such as Google Ads and Meta Ads (Facebook & Instagram) based on different objectives such as Sales, Leads, Traffic or anything that the atrategy required. ► I did the analysis and inform presentation using data platforms such as Power BI, Google Analytics, Google Tag Manager, Amplitude, among others. ► I set up the digital environment (almost from nothing) using Google Tag Manager, Google Analytics and Facebook Pixel. ► I planned and created digital strategies of Inbound and Outbound marketing in order to increase our sales and current users. ► I was in charge of many digital projects as a PO and Scrum dev to improve our digital platforms and UX. ► I did the development and analysis of ecommerce KPIs such as CVR, Lifetime Value, Churn, among others. ► I did the development and analysis of commercial KPIs such as CPA, Frequence, AOV, among others. ► I did the development and analysis of digital ads KPIs such as ROAS, CTR, RPC, among others. ► I coordinated with the TI area in order to create new digital products. ► I boosted our traffic growth and conversion rate achieving up to 30% more sales. ► I developed remarketing campaigns for Meta Ads and Google Ads achieving up to 20% more retention.

► I was the social media ads manager (Meta Ads, Google Ads, Waze Ads, Tik Tok Ads) focused on performance and sales. ► I worked in the planning and implementation of the Growth Hacking strategies for the optimization of processes, ads, and other relevant points. ► I was in charge of the leads conversion and lead generation campaigns doing design supervising, planning and campaign analysis. ► I was the designer and programmer of many landing pages focused on sales. ► I worked as the SEO and SEM campaings for sales and traffic objectives. ► I worked in the implementation, execution and analysis of mailing platforms such as Mailchimp, Klaviyo or EmBlue. Also, I was in charge of their KPIs like CToR, OR, Unsuscribe Rate, etc. ► I made retargeting campaigns for Facebook Ads and Goolge Ads (technical and marketing part) ► I optimized ROI and ROAs for each of the clients. ► I built and developed ecommerces of different types using platforms like WooCommerce, Shopify, Wix, Magento, among others. ► I worked in the implementation and managing of CRMs using Hubspot and other alternative platforms. ► I set up data platforms like Tag Manager and Facebook Pixel for the extraction and presentation of executive reports. ► I was in charge of the ecommerce and commercial KPIs such as AOV, Frequence, Churn, CRP, etc ► I built the Social Media systematization using platforms like Manychat, Zappier, among others.

► I was in charge of the strategic marketing plan for many different brands of various types such as finances, education, food, among others. ► I developed digital ads for Google Ads and Facebook ads working as a design supervisor, planner and analyst. ► I managed the digital analysis and executive report presentation of social media ► PR B2B with the objetive to expand different brands. ► I was the graphic digital and offline design supervisor.