Supervision of the Account Executive team. Development of campaigns and comms platforms for CCA region and North America. Supervision of multi-disciplinary teams for campaign and POS materials. Management of 360 campaigns and productions. Supervision of reporting and dashboard tracking. In charge of quotes and budget allocation. Outreach and growth strategy for assigned clients.

Supervision of the junior team. Coordination with multi-disciplinary teams for campaign development and AON materials. Coordination with brand vendors and stakeholders involved for campaign launch. Coordination with influencers and content creators for partnerships and collaborations. Supervision of reports and comms optimization to increase performance and budget KPIs.

Supervision of campaign development and comms platforms. Coordination and alignment with multi-disciplinary teams to achieve awareness and conversion KPIs. Coordination with marketing teams for the reception of Work Orders. Integration of agencies and brand vendors, optimizing workflows. Supervision of monthly reports, drawing key takeaways and optimizing performance.

Coordination with media agencies and vendors for the development of campaigns. Supervision of budgets for the account. Supervision of POs and collections for the department of Client Services. Coordination with the Finance department for monthly and end-of-year closings. Content optimization based on reports and key takeaways to achieve KPIs. Coordination with multi-disciplinary teams for 360 and digital campaigns. Development of POS materials and merch. Supervision of junior team. Influencer marketing: scouting, supervision and final reporting.

Administration of the annual comms budget according to the KPIs set with the Brand team. Budget allocation for 360, BTL and digital campaigns. Development of an updated brand toolkit, prioritizing digital-first formats to optimize performance. Development of digital and content strategies with creative and planning departments. Supervision of branding campaigns, AON content, POS and trade material. Influencer marketing campaigns. Coordination with media agencies and marketing teams. Supervision of the junior team.

Management of multi-disciplinary teams for the production of the video case study and award-season materials for NBC’s Quantum Leap campaign at the San Diego Comic-Con.

Development of campaigns and contents along with creativity, art and planning. Coordination with brand managers and media agencies. Supervision of budgets and calendars. Supervision of internal teams and trainings of new team members. Optimization of workflows and standarization of working times. Improvement in client satisfaction and team satisfaction, reflected in better marks and indicators. Worked with the biggest brands in Peru in the pet care industry: Ricocan/Ricocat, Supercan/Supercat

Development of digital campaigns and AlwaysOn material with multi-disciplinary teams such as art, creativity and planning. Direct coordination with Brand Managers and Category Managers to align each Q’s goals. Coordination with media agencies and brand vendors for campaign launching. Budget management and timeline tracking.

Supervision of production budgets. Campaign management for 360 and digital campaigns. Coordination with creativity, art and media buying areas for KPI goals. Development of internal and external comms assets.

Consumer interviews and trendhunting. Monthly presentation of insight reports. Target audience segmentation. Prospecting for new business in the LATAM region.

Budget administration. Campaign management for digital campaigns, influencer marketing campaigns and BTL.