Crafted the project's voice and tone guide. Documented all content within the application. Undertook user research to align with the language and expectations of the target audience. Authored web-focused copy and microcopy. Developed supplementary content for the app to enhance the user experience. Scripted tutorial videos to provide user-friendly guidance and assistance. Led UX writing workshops, sharing knowledge and best practices with the team.

Developed the brand's voice and tone guide. Documented all in-app content. Conducted user research to effectively communicate in the language of the target audience. Participated in user interviews to gain insights and enrich the user experience. Tested various hypotheses in collaboration with the marketing and copywriting teams. Carried out monthly benchmarking activities to stay updated on product trends. Applied SEO and ASO best practices to optimize visibility and reach.

Led the communication team, fostering collaboration and productivity. Planned and strategized social media content, enhancing brand engagement and reach. Crafted the brand's voice and tone guide, ensuring a consistent messaging approach. Proposed improvements for the corporate website copy, enhancing readability and user engagement. Devised a content strategy that encompassed email marketing, product notifications, and blog writing. Authored scripts for informative and engaging videos.