Publicidad Comercial Mullenlowe
June 2021 - present
• Design strategies to strengthen the relationship between business partners (client, Agency, and supplier) to ensure long-term negotiations.
• Manage the development of the campaigns so that the execution of the projects exceeds the client's expectations.
• Analysis of campaign results to evaluate the effectiveness and inform the client.
• Develop innovative proposals based on new digital trends to present ideas aligned with the campaign's objectives and the client's budget.
• Execution of local Digital Marketing bidding processes for the profitable growth of the business.
• Development of cases that allow exposing the Agency's digital work to use it in credentials and submit it to contests.
• Manage the requirements to ensure compliance with the variables: time, cost, quality, and cost-benefit to generate value for the brand, exceeding customer expectations.
• Lead the potential of human talent through compliance with the processes: Performance Evaluation, Career and Succession Plans, Training, and Development to guarantee the sustainability of the business.
• Direct and encourage learning between work teams to continuously improve the Management processes.
Great achievements:
Optimization of budgets for the Honda El Salvador brand through research strategies and digital guidelines and thus improve sales conversion rates.
•