Ofimundo
September 2020 - October 2022
Led the establishment and development of sales and delivery operations for a new Process Automation business unit.
- Implemented effective sales and digital marketing strategies, leveraging the existing sales team, CRM (HubSpot), LinkedIn, Blog, and email marketing. Achieving revenue of $350k during the first year and $900k the second year
- Recruited and managed the relationship with key partners and resellers: global technological partners (4) and local resellers (12)
- Supported both Pre Sales and Solutions Teams to design business solutions aligned with client’s expectations, budget, and available technology
- Implemented HubSpot CRM to manage and automate de sales process, and that supported the demand generation actions through email marketing, LinkedIn, Blog, and Newsletter
- Led the implementation of an internal process automation solution, cutting the time needed for error-free technical proposals creation by 50%. This streamlined the onboarding of new clients, including contract signing and service initiation, reducing the overall process time by 35%