Built and executed the full go-to-market strategy across 10+ Crypto markets, aligning acquisition, brand, and product. Managed a global marketing team across paid, content, and business development functions. Provided strategic input in board meetings and investor discussions. Represented FOHLE at Token2049 Dubai to position the brand in the Web3 ecosystem. Integrated user and market feedback into product positioning and roadmap alignment.

Drove MENA market growth through localized campaigns and strategic partnerships. Led regional expansion strategy and increased platform engagement in key markets. Acted as a feedback bridge between users and product teams to improve the local experience. Contributed to ecosystem positioning and long-term growth strategy.

Increased MENA region sales through strategic planning and process optimization.

Built and led multiple ventures including a fine dining restaurant (sold), a D2C fashion brand, and a trading academy. Provided business and marketing consultation services to startups, covering growth strategy, business planning, and organizational behavior. Oversaw investment activity across e-commerce, crypto, and stock markets. Managed cross-functional operations, including branding, finance, sales, and team development.