Developing a sales playbook for the commercial teams of Influencer Candy & Referral Candy. Creating a customer journey and buyer persona. Setting up a Shopify store for conducting demos, integrating it with the Referral Candy & Influencer Candy platform. Organizing virtual events and question-and-answer (Q&A) sessions for our business partners and key accounts. Analyzing the performance of influencer campaigns. Evaluating the performance of campaigns with key customers to recommend improvements to the referral program. Developing email marketing campaigns aimed at both attracting prospects and maintaining customer loyalty in the European and American markets. Managing budget and tracking expenses

Managing and converting interested leads to meet the assigned goals, both in terms of revenue and units. Prospecting new business partners to establish B2B alliances. Providing training to business partners on our platform and devising action plans to help them achieve the sales objectives for each of their stores. Measuring and monitoring KPIs for both existing and new business partners. Creating promotional plans and incentives for both internal and end customers to boost sales. Collaborating with the processes and operations department to identify improvements in our virtual platform. Crafting external promotion plans aimed at attracting end customers. Analyzing current processes, making recommendations, and implementing improvements.

Successfully raised customer satisfaction ratings, increasing the CSI from 86 to 97 and the NPS from 80 to 91. Managing the Virtual Autoshow. Developing Kaizen plans and conducting weekly compliance monitoring to enhance the customer experience. Creating vehicle demonstration rotation plans tailored to agency needs, considering sales models and budgets. Implementing an efficient communication system with sales and aftersales advisors, centralizing all complaints through a single channel to deliver effective solutions to customer concerns. Handling crisis situations and resolving sales and aftersales issues. Designing the Customer Journey for Sales and Aftersales. Establishing KPIs for measuring the Customer Journey. Providing training and education on the Toyota DNA for the sales team. Coordinating Toyota TRD events.

Implementing and standardizing new processes in the work methodology across 5 branches located in three cities: Guayaquil, Manta, and Quevedo. Mapping out processes for the CRM implementation at Toyocosta, from the initial stage to complete implementation. Creating and monitoring the training schedule for the sales department. Organizing external sales training for the sales team.

Organizing student fairs with international representatives. Generating content for social media platforms (Facebook, Instagram, Twitter). Designing informative brochures outlining destinations and requirements for each student exchange program. Initiating and establishing agreements with both current and new universities for student exchange programs.