Identify target audiences and grow our email list, and smart campaigns in Marketo. • Design and implement direct email marketing campaigns including Proofreading emails for clarity, grammar, and spelling all in Knack. • Ensure mobile-friendly email templates as well as upgrade them by using graphics, personalization, and advanced features. • Ensure prompt and accurate communication with stakeholders/clients via email, meeting calls, and Workfront to minimize unsubscribes, meet SLAs, and resolve potential target audiences overlaps. • Create email databases for lead generation, and leads scoring. etc. • Analyze campaign performance and suggest improvements. • Report on sales revenue generated from email marketing efforts. • Ensure emails follow industry policies and best practices. • Drive continuous improvement across email KPIs including deliverability, open rates, click-to-open rates, conversion rates, opt-out rates, and revenue.

• Tracked and created reports on social media trends to uncover opportunities and ensure that tactical use is optimized for each market. • Monitored competitive activities in social media. • Made sure the editorial calendar, including content leveraged, remained relevant; created and distributed timely measurement reports to benchmark company social media reach and influence. • Monitored company presence and mentions across social platforms. • In times of crisis management, monitored and assisted key stakeholders with response and analysis as needed. • Evangelized and led social media education initiatives for employees and continuous social media best practice education. • Worked closely with Heads of Marketing to maximize opportunities for organic and earned content on social platforms. • Led the YNV Group social media strategy for brand handles acting as the key point of contact for stakeholders and wider teams • Created and curated content for and drive employee engagement of the @WeAreTekExperts handle to share employee stories and highlight the culture of Tek Experts. • Collaborated with marketing, communications, and PR teams across brands to optimize key reputational and brand messages for social media • Wrote, edited, and managed the editorial calendar for all types of content across social media platforms for YNV Group,Tek, elev8, and Wize. • Partnered with marketing to lead the development and implementation of always-on social media campaigns that delivered measurable uplift against our employee and talent engagement • Measured the effect of social media channels and analyzed performance for future learnings to maximize the audience’s interest and engagement.

• Responsibilities included: calendar management, expense processing, and travel logistics. • Calendar management: Coordinated appointments, conference calls, and meetings with minimal conflicts as well as in person meetings at important events including The Met Gala, SXSW, NRF, Think Conferences, and World of Watson. • Expense processing: Responsible for accurately processing travel and project-related expenses for the executives, as well as pre-approvals. • Travel logistics: Organized travel itineraries for domestic and international business trips. • Project-related duties: Hosted bi-weekly Marketing Leadership meetings, assisted in editing final presentations and demos, updated databases, and distribution lists. • Data consolidation via Salesforce. • Managed marketing calendars and assisted in the completion of the client improvement process. • Weekly data analysis for quarterly pipelines in Health Care sales. • Provided administrative support to IBM executives including the Global Marketing Director (Distribution Sector, Retail), Vice President of Sales (Ingram Micro Corporation), and Vice President of Worldwide Sales (Watson Marketing) with their dayto-day operations.