Hofan
November 2023 - January 2024
Researched and identified influencers across various social media platforms who align with the brand's target audience and values.
Establishment of trackable KPIs and ROA on Campaigns.
Reached out to potential influencers through email to establish partnerships and build strong relationships.
Negotiated terms of collaboration, including compensation, content requirements, posting schedules, and exclusivity agreements.
Provided influencers with clear and detailed briefs outlining campaign objectives, messaging, key talking points, and brand guidelines to ensure cohesive and authentic content creation.
Reviewed influencer-created content to ensure it meets brand standards and effectively communicates the brand message before approving for publication.
Monitored and analyzed the performance of influencer campaigns.
Maintained ongoing communication and support with influencers throughout the campaign lifecycle.
Managed contracts, agreements, and payments with influencers.
Stayed informed about trends, best practices, and emerging technologies in influencer marketing to continuously optimize strategies and drive results.