Simera Professional Key (SPK)

Andrea T

Peru

Marketing Coordinator

7 yrs exp

Andrea es Profesional de Marketing con más de 9 años de experiencia en retail, gestión de marcas, estrategias omnicanal y campañas 360°. Actualmente se desempeña como Coordinadora de Marketing en Merrell & Hi-Tec, donde lidera un equipo multidisciplinario de cuatro profesionales y supervisa hasta cuatro agencias externas especializadas en creatividad, medios digitales, relaciones públicas y publicidad exterior. Destaca por su experiencia en planificación estratégica, gestión de presupuestos, tra…

Skills

  • Campaign Management
  • Digital Marketing
  • E-Commerce
  • Email Marketing
  • Google Ads
  • Google Analytics
  • Google Apps
  • Influencer Marketing
  • Microsoft Excel
  • Product Launching
  • Brand Marketing
  • Brand Strategy
  • Budget Management
  • Canva
  • Canvas
  • Domain Management
  • Google AdMob
  • Google Adwords
  • KPI Analysis
  • Magento
  • Marketing
  • Microsoft Exchange
  • Power Point
  • Trade Marketer
  • PPC Campaign Management
  • E-commerce SEO
  • Internal Communications
  • Branding Strategy
  • Campaign Mangement
  • ROI Analysis
  • PowerPoint
  • Bid Management
  • Budget management
  • Ecommerce
  • digital marketig
  • emergency management
  • Trade Marketing
  • e-mail marketing
  • Digital marketing
  • Experiential Marketing
  • Catalog Management
  • VTEX
  • Google Add
  • Digital Media & Marketing
  • Gogle Ads
  • Retail Marketing
  • Google Analytics (GA4)
  • Debt Management
  • Google Ads & Analytics
  • Product Launches
  • Regional Marketing
  • Interactive Communication
  • Compensation Management
  • Experience Marketing
  • Agency Management
  • Digital Marketer
  • digitalmarkting
  • 3. Microsoft Excel
  • Google Data Analytics
  • campaign managment
  • Magento 2
  • Microsoft excell
  • Test Management
  • Digital Marketing tools
  • Google Analytics / GA4
  • 10. Microsoft Excel
  • Microsoft Excel Expert
  • Strategic Communications
  • Digital Marketing Level3
  • Digital Campaign Management
  • Integrated Marketing Communications
  • Google AdSense
  • [x] Microsoft Excel
  • Meta Ads Management
  • Meta Ads Campaign Management

Andrea T

Peru

Marketing Coordinator

7 yrs exp

Andrea es Profesional de Marketing con más de 9 años de experiencia en retail, gestión de marcas, estrategias omnicanal y campañas 360°. Actualmente se desempeña como Coordinadora de Marketing en Merrell & Hi-Tec, donde lidera un equipo multidisciplinario de cuatro profesionales y supervisa hasta cuatro agencias externas especializadas en creatividad, medios digitales, relaciones públicas y publicidad exterior. Destaca por su experiencia en planificación estratégica, gestión de presupuestos, tra…

Skills

  • Campaign Management
  • Digital Marketing
  • E-Commerce
  • Email Marketing
  • Google Ads
  • Google Analytics
  • Google Apps
  • Influencer Marketing
  • Microsoft Excel
  • Product Launching
  • Brand Marketing
  • Brand Strategy
  • Budget Management
  • Canva
  • Canvas
  • Domain Management
  • Google AdMob
  • Google Adwords
  • KPI Analysis
  • Magento
  • Marketing
  • Microsoft Exchange
  • Power Point
  • Trade Marketer
  • PPC Campaign Management
  • E-commerce SEO
  • Internal Communications
  • Branding Strategy
  • Campaign Mangement
  • ROI Analysis
  • PowerPoint
  • Bid Management
  • Budget management
  • Ecommerce
  • digital marketig
  • emergency management
  • Trade Marketing
  • e-mail marketing
  • Digital marketing
  • Experiential Marketing
  • Catalog Management
  • VTEX
  • Google Add
  • Digital Media & Marketing
  • Gogle Ads
  • Retail Marketing
  • Google Analytics (GA4)
  • Debt Management
  • Google Ads & Analytics
  • Product Launches
  • Regional Marketing
  • Interactive Communication
  • Compensation Management
  • Experience Marketing
  • Agency Management
  • Digital Marketer
  • digitalmarkting
  • 3. Microsoft Excel
  • Google Data Analytics
  • campaign managment
  • Magento 2
  • Microsoft excell
  • Test Management
  • Digital Marketing tools
  • Google Analytics / GA4
  • 10. Microsoft Excel
  • Microsoft Excel Expert
  • Strategic Communications
  • Digital Marketing Level3
  • Digital Campaign Management
  • Integrated Marketing Communications
  • Google AdSense
  • [x] Microsoft Excel
  • Meta Ads Management
  • Meta Ads Campaign Management

Marketing Coordinator

Merrell & Hi-Tec
August 2022 - present

Planning and coordination of 360° campaigns across digital channels, retail, e-commerce, trade marketing, PR, OOH, and events. Administration of annual marketing budget. Management of product launches, store openings, and brand activations. Management of creative agencies, media, influencers, and suppliers. Cross-functional coordination with commercial, retail, and e-commerce teams. Performance tracking and market trend analysis.

Marketing Specialist

Uno Piedras
February 2022 - July 2022

Planning and execution of marketing and communication campaigns aligned with business goals. Development and management of strategic alliances. Coordination of media campaigns, content, and influencers. Supplier management and cross-functional coordination.

Social & E-commerce Coordinator

New Athletic
January 2021 - February 2022

Management of social media and e-commerce strategy. Planning and execution of commercial and branding campaigns for retail and digital channels. E-commerce administration including promotions, content, stock, and banners. Coordination of product launches and sponsorships. Development of creative concepts and audiovisual content production.

E-commerce & Retail Coordinator

Consorcio Carolina
June 2019 - December 2020

Planning and execution of marketing campaigns. Coordination of point-of-sale activations, promotions, and trade marketing. Influencer campaign management and digital content development. E-commerce administration and content updates. Budget monitoring and competitor analysis.

Smart Scores

Communication
90
Role Fit
100
Adaptability
80
Problem-solving
80
Professional Presence
90
Drive/Initiative
95

Smart Skills

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