•Structured a product long term vision and a product roadmap based on a 360 modular and self-manageable digital model, focused on a transactional website, app and on boarding services for investments solutions for wealth and corporate customer segments. •Business case development based on the model, valued at USD$7,5M •Defined, prioritized and managed a product backlog including epics and high-level features like inquiries, individual payments, mass payments, collection, bank reconciliation and H2H/Swift, working hand in hand with key third party vendors, architects, the product engineering team and other key stakeholders. •Created, prioritized and managed a product roadmap and a product backlog including 8 epics, high-level features and user stories (53) for the banking core software of the company. Saved almost 300 monthly hours for 4 different departments and mitigated operational risks at moderate levels. •Designed an evolutionary digital strategy based on offering value to the customer, along with a scalable and replicable solution architecture and operating model for the entire region of Colombia, Mexico, Peru, Chile, Argentina, and Uruguay. •Managed a product long term vision and a backlog prioritization with epics, user stories and their acceptance criteria for each product according to user research, functional requirements, business needs, and market and industry trends. •Leveraged the adoption and evolution of the company digital service channels based on a deep understanding of customer data and analytics to incorporate into product planning. All this oriented to meet company KPI’s like ROI achievement and boosting revenue.

•Guided and supported the launching and scaling up of Latin American sustainable fashion brands within social media. •Worked with clients collaborating and developing the content and media strategy on social networks for start-ups like, Mari Faria Fashion & Style Consultancy in Brazil, Isla Zazi a sustainable bathing suit brand in Mexico and Rekite a sustainable sportwear in Spain. •Collaborated with teams to define, strategize and implement marketing and web strategies though design.

•Lead Makro's digital strategy, digital marketing (campaigns) and ecommerce strategy building all the journey for the customer experience, thus, developing products and functionalities, and ensuring digital adoption by costumers. •Built pipelines, improved brand awareness and online presence. Reached all marks on the operations of digital channels (22 stores), and met online sales and conversion targets, successfully reporting these achievements to the Director of Customer Development. •Increased the margin of digital channels by 4 pp, from 8% to 12%, sales by 15%, the average ticket by 83% and number of visits to tienda.makro.com.co by 107%. •Led and Implemented the Drive thru service model in 9 stores under the Makro to go concept as well as a partnership between Makro & the delivery app Domicilios.com with a car delivery model. •Used national 0% tax incentive dates to increase customers' purchases by 19 times invoices and sales by 53 times compared to what is sold on an average day with the Click & Collect model reaching a 3.18% sales conversion rate on website. •Lead the digital operation for 22 stores located throughout the country, with support of a direct team of 2 people, a digital marketing agency, and the e-commerce platform vendor Instaleap.

•Lead the Digital Channels transformation process for the corporation and its subsidiaries trustee and stockbroker targeting premium segments to look for new opportunities and emerging technologies. •Developed the digital channels strategy, ensuring the design, implementation and improvement of the customer experience, as well as the development of products and functionalities. •Developed the on-boarding service vision and backlog according to business and product requirements. •Successfully reported all achievement to improve customer experience to the Innovation Director presenting reviews and better processes. •Established the digital channels evolutional strategy focused on corporate clients and its subsidiaries with an investment of USD$2M, supporting the development of its business case.

•Proposed the customer experience program and generate high value recommendations through the understanding of clients’ needs and raising the conversion rate. •Led the USD$10M digital project of Avianca's channels transformation with Accenture Colombia, Spain, Brazil, and Argentina, spanning 200 employees, 134 technology projects portfolio, and 6 streams including digital marketing, email marketing, search engine optimization (SEO), content marketing, and analytics. •Recovered an average of 500 daily transactions increasing brand loyalty. •Achieved a Net Promoted Score by 7 pp, going from 52% to 59% in 2018, through the joint activation of +100 actions by the Digital Experience team and the monthly identification of opportunities in the NPS, Complaint Index, and Incident Report. •Designed the new corporate methodology of NPS in Qualtrics for digital channels such website and app. •Created and implemented real-time feedback windows (CSS) on Avianca.com and the app on Qualtrics, to measure customer satisfaction, respond quickly to their demands, recover sales and increase level loyalty levels by 12% YoY. •Managed a budget of USD $ 16,000 per year to control the operation and maintenance of the Avianca chatbot on Facebook on Messenger serving over 1500 customers monthly and in real time. •Generated inputs for the construction of the customer journey of the new website and app through the design and implementation of quantitative and qualitative tools and artifacts prior to and after the launch of the new Avianca.com (Blueprints, benchmarks, journeys, competitive value curve, surveys, card sorting, tree testing, A/B testing, etc.)