Manage the social media accounts of Celinda, Refrianex, Yosoybenji, Geely, and Dr. Picks, monitoring messages, comments, and interactions from their communities. Publish and schedule content according to the editorial calendars and communication guidelines defined for each brand. Support the execution of digital campaigns by coordinating content, reviewing posts, and monitoring audience response.

I take part in the research, structuring, and planning of business projects for clients in the gastronomy, coffee, creative, and consumer sectors, using strategy tools, business models, market analysis, and action plan design. Participated in the strategic structuring of the Bolivian Culinary Center (BoCC), turning a general initiative into an organized model built around four pillars: training, research, incubation, and tourism. Designed value propositions and revenue generation models. Supported content planning for Master Blends. Participated in planning a business diagnosis and reorganization process for SCOBOL. Contributed to the business analysis and value proposition for Índigo specialty coffee shop.

Managed and categorized comments and interactions from the digital communities of INPLAZ and Grupo Verde, identifying frequent inquiries, recurring topics, and information needs. Supported the creation and adaptation of social media content in line with each brand's identity and communication goals.