Implemented effective marketing and sales strategies to drive substantial business growth and significantly increase market share. Successfully achieved assigned sales volumes for all existing product lines, consistently surpassing targets and contributing to overall revenue growth. Skillfully navigated through complex sales processes, engaging with clients at various organizational levels and collaborating with internal resources to establish mutually beneficial and profitable business relationships. Conducted comprehensive product knowledge training sessions for the sales force, equipping them with the necessary tools and information to effectively communicate product benefits to clients, resulting in increased sales effectiveness. Gathered and analyzed marketing intelligence to identify market trends, customer preferences, and competitive landscape. Leveraged these insights to develop and enhance marketing strategies, ensuring a competitive edge in the market. Prioritized and optimized the customer experience, focusing on delivering exceptional service, fostering high satisfaction levels, and cultivating long-term customer loyalty. Developed comprehensive business growth strategies aligned with organizational objectives and market dynamics, resulting in consistent revenue growth and market expansion. Led global account sales, managing key client relationships and driving revenue growth across international markets. Collaborated with cross-functional teams to execute workplace strategies, creating an environment that promoted productivity and enhanced employee satisfaction. Maintained a deep understanding of industry trends, emerging technologies, and market shifts, enabling proactive adjustments to sales and marketing approaches to stay ahead of the competition. Demonstrated effective leadership and communication skills to motivate and inspire sales teams, fostering a culture of high performance and continuous improvement. Engaged in strategic planning, forecasting, and budgeting activities, aligning them with business objectives to drive financial success. Implemented data-driven sales strategies, leveraging market insights and analytics to identify opportunities, optimize sales performance, and drive revenue growth. Continuously evaluated and refined sales processes, streamlining operations, and improving efficiency to maximize productivity and enhance overall sales effectiveness.

Played a key role in developing a robust business growth strategy for products, encompassing market analysis, competitor assessment, and identifying growth opportunities. Successfully implemented, trained, and supported the sales team, ensuring their readiness to effectively promote products and drive sales. Gathered and analyzed marketing intelligence to gain valuable insights into market trends, customer preferences, and competitive landscape. Leveraged this information to enhance marketing strategies and stay ahead of the competition. Led the development of new products, overseeing the entire process from concept to market launch. Collaborated with cross-functional teams, including R&D, marketing, and production, to ensure successful product development and introduction. Provided technical team support, offering guidance and assistance to ensure smooth operations, troubleshoot technical issues, and optimize product performance. Conducted comprehensive training programs for the installation team, equipping them with the necessary skills and knowledge to deliver high-quality installations and uphold customer satisfaction.

Spearheaded the development and execution of comprehensive sales strategies, aligning them with business objectives and market dynamics. Led the specification and educational process, providing valuable insights and guidance to clients and internal stakeholders. Conducted thorough training sessions to equip the sales force with the necessary knowledge and skills to effectively promote products and drive sales. Proactively engaged in prospecting activities and created demand by identifying and pursuing new business opportunities. Achieved remarkable milestones, including consolidating and establishing a strong presence in the market, conducting successful specification processes, and conducting educational seminars on commercial flooring and ceiling products. Strengthened the Armstrong brand image through effective promotions and promotional campaigns, including the creation of regional brochures and the introduction of new product showcases. Played a pivotal role in market education and communication by conducting seminars, updating product knowledge, and standardizing installation systems. Gathered and analyzed market intelligence to identify emerging trends, customer preferences, and competitive landscape, leveraging this information to enhance marketing strategies and drive business growth.