Develop and execute digital marketing and content strategies focused on audience growth, brand positioning, and business development. Developed and executed email marketing campaigns focused on audience engagement, lead nurturing, and conversion. Created newsletters and email content aligned with content strategy, audience interests, and marketing objectives. Developed audience segmentation strategies based on interests, behavior, and customer journey stages. Created and managed email automation workflows to deliver targeted and personalized communications. Conduct market research and competitor analysis to identify opportunities, trends, and content gaps. Perform SEO keyword research and develop content strategies based on search demand and audience intent. Build and manage content clusters to improve organic visibility and topical authority. Create and manage A/B testing initiatives to identify opportunities for improving marketing performance. Oversee content flywheel processes, repurposing long-form content into scalable assets across multiple channels. Manage end-to-end content production workflows, from strategic planning and content development to publication and optimization. Coordinate and delegate tasks across social media managers, video editors, designers, and other content team members. Review, approve, and optimize content to ensure alignment with brand guidelines, marketing objectives, and audience needs. Optimize digital presence across websites, blogs, social media, YouTube, podcasts, and other digital platforms, contributing to approximately 5–10% growth. Coordinate multi-channel content distribution, contributing to an approximately 5% increase in organic reach within the first three months. Transform long-form content into scalable marketing assets adapted to different formats and audiences. Monitor and analyze content and marketing performance using dashboards and reporting tools. Identify growth opportunities through performance analysis, market research, and audience insights. Implement data-driven strategies to improve audience growth, engagement, and conversion rates. Support business development initiatives through content marketing and digital strategy. Track KPIs and provide actionable recommendations to improve overall marketing effectiveness. Collaborate with stakeholders to align content and marketing initiatives with broader business objectives.

Created and managed digital content across Instagram, Facebook, YouTube, LinkedIn, and TikTok. Managed social media accounts and provided customer service across digital channels. Developed and executed email marketing campaigns focused on audience engagement, lead nurturing, and conversion. Created newsletters and email content aligned with content strategy, audience interests, and marketing objectives. Developed audience segmentation strategies based on interests, behavior, and customer journey stages. Created and managed email automation workflows to deliver targeted and personalized communications. Developed marketing campaigns, automations, and experiments to support company growth and lead generation. Supported both organic and paid marketing initiatives. Created and managed A/B tests to evaluate marketing and content performance. Monitored campaign and experiment metrics across organic and paid initiatives. Analyzed performance data to identify optimization opportunities and support data-driven marketing decisions. Perform SEO keyword research and develop content strategies based on search demand and audience intent. Build and manage content clusters to improve organic visibility and topical authority. Create and manage A/B testing initiatives to identify opportunities for improving marketing performance.

Criei e gerenciei conteúdos digitais para Instagram, LinkedIn, Facebook, TikTok e X. Gerenciei contas de redes sociais e interações com clientes. Apoiei a estratégia de conteúdo digital e o planejamento de redes sociais. Desenvolvi conteúdos adaptados para diferentes plataformas e públicos-alvo. Apoiei iniciativas de marketing orgânico e pago.

Create and manage digital content across Instagram, LinkedIn, and Facebook. Manage social media accounts and customer interactions across digital channels. Develop partnerships and influencer marketing initiatives to increase brand awareness and support campaign performance. Plan and execute in-person marketing campaigns and promotional activities at company events. Supported both organic and paid marketing initiatives. Create and manage A/B testing initiatives to identify opportunities for improving.

Criei conteúdos para Instagram e WhatsApp. Gerenciei contas de redes sociais e interações digitais com clientes. Apoiei o desenvolvimento e a execução de estratégias de conteúdo para redes sociais.