Develop and manage SEO and content strategies based on search demand, SERP analysis, competitor insights, and performance data. Coordinate content production, creating and reviewing briefs and ensuring editorial, SEO, quality, and regulatory standards. Analyze organic performance and translate data into content updates, internal linking strategies, and new optimization opportunities. Develop and test content formats and UX improvements, including comparison tables, interactive components, and mobile-first elements. Integrate ChatGPT and Claude into research, analysis, and editorial workflows, while exploring AEO, GEO, and AI Search optimization.

Developed and optimized SEO content for competitive search verticals, combining keyword research, SERP analysis, internal linking, and continuous updates. Monitored organic performance with Google Search Console, Google Analytics, Semrush, and Looker Studio to identify and prioritize growth opportunities. Collaborated with editorial and cross-functional teams to align content quality, SEO requirements, publishing standards, and business goals.

Developed SEO strategies for site migration and led on-page and off-page initiatives. Defined OKRs for the content vertical, led strategic projects, and reviewed work from Junior, Mid-level, and Intern SEO analysts. Conducted keyword, competitor, and performance analysis and supported implementation through WordPress, HTML, CSS, and JavaScript.

Produced and optimized SEO content, conducted keyword analysis, and ran UX Writing tests across interfaces and conversion elements. Created Tone of Voice and Writing Guides for Minha Conexão and reviewed content with a usability focus.

Supported SEO content production and optimization, ranking-opportunity research, competitor analysis, performance monitoring, social media, and email marketing.