Create, execute, monitor and optimize paid media campaigns on Google, TikTok, Meta and LinkedIn Ads. Generate digital marketing strategies to maximize lead generation, customer retention and brand exposure. Create reports of the campaign performance across the different platforms they manage. Work with the community manager to maximize the brand exposure. Budget management for all the different paid media accounts. Build the SEO and UX/UI interface of the website by identifying improvement opportunities. Execute A/B test experiments to identify market opportunities for the different products.

Cultivated strong relationships with renowned brands such as GoPro Colombia & Peru, +CTG, Filamental, and Cervalle, ensuring exceptional client satisfaction and loyalty. Effectively led cross-functional teams comprising designers, traffickers, community managers, and developers to deliver high-quality projects within tight deadlines. Utilized AI-powered analytics to optimize campaigns in real-time, resulting in a 20% increase in ROI. Implemented advanced social listening and trend analysis tools to inform data-driven strategies, ensuring brand relevance and engagement. Employed data visualization tools to create interactive, data-driven presentations, providing valuable insights to clients and stakeholders. Leveraged AI for intelligent image tagging and content recommendations, improving content relevance by 40%. Provided comprehensive reports with actionable insights, driving impactful campaign results across multiple brands.

Spearheaded the establishment of a dedicated email marketing department, crafting comprehensive Standard Operating Procedures (SOPs) and detailed documentation to streamline processes and ensure consistency. Developed and executed high-impact email campaigns targeted to both B2B and B2C audiences. Implemented advanced email testing and analytics tools to meticulously analyze campaign performance. Proficiently employed design tools with AI capabilities to rapidly create visually stunning email templates and prototypes. Seamlessly integrated email marketing platforms with CRM systems to enhance data flow and enable more targeted campaigns. Utilized predictive analytics to optimize email delivery times, resulting in a 25% increase in open rates. Created visually compelling email assets that aligned with emerging design trends and best practices. Developed and organized a comprehensive knowledge base for the email marketing team, improving efficiency and empowering team members.

Successfully transformed marketing automation platforms (Adobe Marketo Engage, HubSpot, Salesforce) to drive significant revenue growth. Mastered HubSpot's comprehensive suite of tools, including Marketing Hub, Sales Hub, and Service Hub, to optimize marketing and sales processes. Implemented advanced email send time optimization techniques, resulting in a 40% increase in open rates. Utilized data visualization tools to create comprehensive, real-time marketing dashboards, enabling data-driven decision-making. Executed multi-channel marketing campaigns, optimizing email, landing pages, and forms to maximize conversions. Managed and oversaw marketing automation projects, ensuring timely delivery and adherence to project scope and budget.

Implemented and optimized social media and communication campaigns aligned with broader marketing strategies. Utilized social media management tools to schedule and distribute content effectively. Employed sentiment analysis tools to monitor brand reputation and customer feedback, taking proactive measures to address any issues. Implemented marketing automation tools to nurture leads and score potential customers, improving conversion rates. Used advanced design tools to create engaging social media visuals that resonated with the target audience. Monitored brand reputation and responded to customer queries using CRM tools, fostering strong customer relationships. Explored early applications of AI in marketing, positioning the business as an industry innovator.

Actively managed and engaged with members of the +Cerca and +Perto diabetes communities, fostering a supportive and informative online environment. Implemented and optimized digital marketing campaigns to increase brand awareness, drive customer engagement, and generate leads for ATD's innovative medical technologies. Utilized social media platforms to share valuable content, respond to inquiries, and build a strong online presence for ATD. Developed and produced high-quality content, including blog posts, articles, and social media posts, to educate and inform target audiences. Analyzed website traffic, social media metrics, and email campaign performance to measure the effectiveness of digital marketing efforts. Worked closely with marketing, sales, and clinical teams to align digital marketing initiatives with overall business objectives.

Led the implementation of HubSpot CRM, streamlining sales and marketing processes and improving data management. Redesigned the company website using WordPress and Elementor, focusing on user experience (UX) and user interface (UI) principles to enhance website usability and engagement. Implemented chatbots for Facebook Messenger to provide efficient and timely customer support. Utilized Canva and Adobe Creative Suite to create visually appealing social media content that resonated with the target audience. Employed social listening tools to gather insights and inform data-driven marketing strategies, optimizing social media campaigns for maximum impact. Implemented scheduling tools for Pinterest and Instagram, increasing post engagement by 35%. Built and optimized brand guidelines, creating a new visual identity for the company and its sub-companies. Stayed up-to-date with emerging technologies and trends in social media and digital marketing to maintain a competitive edge.

Led the comprehensive redesign of the Grey Goose brand, overseeing the development of a new visual identity, brand guidelines, and marketing materials. Spearheaded the UX/UI design and development of the company website using Adobe Creative Suite. Created visually compelling assets for digital campaigns, leveraging graphic design expertise. Created and executed effective digital marketing campaigns across multiple channels to reach target audiences. Implemented SEO/SEM strategies using Google Analytics and Google Ads, resulting in a 30% increase in organic traffic. Managed email marketing campaigns using Mailchimp, improving open rates by 25% through segmentation and personalization. Developed and optimized social media strategies across platforms like Facebook, Instagram, and Twitter. Utilized data analytics tools to track campaign performance and optimize marketing efforts. Spearheaded the strategic launch of Grey Goose in Asia and Oceania, securing high-profile sponsorships such as the Open Australia and significantly increasing brand awareness in key markets.