• Coordinated the marketing, digital, and PR strategies according to the Victoria Secret brand needs for 12 countries in Latin America and the Caribbean • Supervised all creative assets and promo content for paid media, organic social, and email marketing • Worked with PR agencies to organize and coordinate events, advertising and influencer activation • Elaborated reports on store opening, product launches, and PR activities • Followed-up and coordinate guidelines sent by the brand • Contacted and evaluated vendors/suppliers for all the marketing and advertising activities • Ensured all artwork for in store and ecommerce sites are correct and modified as scheduled • Organized invoices from all PR agencies, marketing activities, and visual assets

• Created Google ad campaigns from Display to Search Engine Marketing. Implemented a combination of manual bidding and automatic bidding strategies • Extracted key metrics from The Social Standard digital platform through Google Analytics This involved installing a Javascript web tracker on their website’s backend and checking the accuracy of the captured metrics • Performed keyword research to expand products’ impression share and get a ball-park of how much to initially bid. This involved using Google’s Keyword Planner, which shows keyword search volume and competitiveness

• Created company-wide email content to raise awareness about the rebranding of the company’s five internal values • Split-tested our emails by measuring the performance of different subject lines, copy, and call-to-action buttons. • Collected demographic data of conferences' audience for targeted advertisement

• Landed 160+ bookings by using paid social media ads mixed with an active organic presence to boost conversion rate and handled all customer inquiries • Provided superior customer service and communication to our clients and prospects to enhance satisfaction and increase renewals and reputation • Employed strategic plans to achieve tenancy goals; develop marketing collateral and manage website and social media advertising • Established rental rates, and evaluate and recommend rental pricing strategies to maximize profitability and revenue generation