• Managing the key B2B accounts at the agency. • Design strategies for communications and lead-generation campaigns. • Manage and organize the creative, analytical, and performance teams. • Manage client relations and communications. • Key Achievement: After my first year, Regional Management reported increase in client satisfaction rates for my accounts (including a perfect rating). I also established a structured procedure to document the findings and tasks of the campaign analysts, which used to be more arbitrary. • Key Tasks and Skills: Assisting SEO strategies and content plans. Generating competitive analysis reports. Analyzing UX/UI interfaces. Developing upsell plans. Developing paid media and content syndication articles and interview pieces. Generating social media content plans and guidelines. Developing profitability reports and business pitches. Coordinating influencer marketing strategies.

• Design and coordinate social listening projects. • Coordinate brand reports and research requests. • Manage and support the Data and Technologies team. • Assist in the creation of digital brand strategies. • Key Achievement: I developed social listening protocols for the 3 priority tasks in the Digital Department: creative insights, brand reputation, and campaign influence. My social listening package proposal closed several service contracts with regional and global brands. • Key Tasks and Skills: Assisting B2B and B2C strategies and content plans. Generating competitive analysis reports. Analyzing Social Media Brand Profiles. Detecting potential micro and macro influencers for marketing strategies. Generating social media content plans and guidelines.

• Provide useful insights for brand creativity and agency pitches via social listening reports. • Provide key presentations on analytics and social media metrics. • Use social listening and metrics tools to diagnose brand reputation. • Report weekly/monthly on brand metrics and analytics. • Key Achievement: I came into this position as a single analyst who assisted brand research and provided analytics and metrics reporting for the agency’s brands. Over time, the demand for my social media research reports created up to 3 new positions that I was assigned to lead. • Key Tasks and Skills: Generating competitive analysis reports. Assessing social media risks for established brands. Detecting trends for creative content development. Detecting potential micro and macro influencers for marketing strategies. Generating social media content plans and guidelines. Generating Google Analytics, Google Ads, Meta, and LinkedIn reports.

• Monitor brand health and reputation. • Provide insights for brand communications and public relations content. • Assess and manage reputational risks (i.e. negative influencer profiles or content) • Provide competitive analysis and industry benchmarks for the client. • Key Achievement: I led a 3-person team dedicated to monitor, analyze, and protect the digital reputation of a banking firm. Within this position, I created a brand-alert protocol to effectively communicate with the client regarding potential and present risks for its PR team. • Key Tasks and Skills: Assessing brand threats on social media. Detecting relevant trends for content generation and brand communication. Assisting public relations insights. Content monitoring and analysis. Analytics and social media metrics reports. Social listening reports.

Supervise the construction of the e-commerce platform and online store. Report on brand social media metrics and analytics results. Manage the social media team (community manager and digital designer). Establish content strategies and coordinate photoshoots and postings. Key Achievement: In this freelance position, I coordinated the e-store setup for a large fashion and retail conglomerate in Guatemala. The websites launched successfully as 3 of the first brands in the country to do so. Key Tasks and Skills: Generating competitive analysis reports. Generating e-commerce sales reports. Generating Google Analytics and Google Ads reports. Configuring Google Ads and Facebook Ads campaigns. Providing guidance for social media content plans. Coordinating social media content photo shoots and brand campaigns. Supervising web development advances.