Administered and configured CRM systems and workflows, designing automation pipelines, custom properties, and triggers to streamline lead management and client onboarding. Managed CRM data hygiene, deduplication, segmentation, and regular system audits to eliminate operational bottlenecks and ensure data integrity. Built advanced dashboards and reports providing actionable insights for sales, marketing, and leadership teams to track activity data and KPI performance. Collaborated closely with Product, Data, Support, and Sales teams to troubleshoot integrations and optimize business processes.

Managed B2B corporate account lifecycles, driving product adoption, retention, and engagement through data-driven tracking. Monitored platform usage behavior using Google Analytics and Clarity to identify process gaps and implement workflow improvements.

Built Python scripts for automated data extraction, cleaning, and database management, significantly reducing manual effort and improving internal operational efficiency. Conducted audits and process mapping to identify delayed or missed tasks and coordinate remediation.

Managed sales cycles, lead nurturing pipelines, and conversion tracking for international partnership opportunities.

Administered CRM systems (Zoho, HubSpot, RD Station, Mailchimp), managing communication workflows, segmentation, and email campaigns for a database of over 4,000 contacts.

Managed data pipelines, tracked project funnels in Pipefy, and coordinated lead-generation campaigns.