• Set ambitious yet achievable sales targets for the team or department. Based on revenue, market share, units sold, or other relevant metrics. • Reviewed past advertising campaigns and their performance. Look at metrics such as sales revenue generated, return on investment (ROI), conversion rates, and customer acquisition costs. Provided insights into your historical performance and help you understand realistic expectations for future campaigns. • Assessed the current market conditions and your industry's growth potential. Understand your target audience, competition, and any external factors that may impact advertising effectiveness or consumer behavior. Set targets that are realistic and aligned with market realities. • Established the campaign objectives and identified relevant KPIs, set specific sales targets for each KPI. targets should be challenging yet attainable based on historical data, market conditions, and your available resources.

• Reported to Sales Director • Managed Tech, Telco & Entertainment verticals for local and regional advertisers like Samsung, Disney, DirecTV, Movistar, among others, with an annual quota of USD +20M •Nurtured long term relationships within all levels of clients’ organizations, from C-Suite to agencies, to lead and execute projects to drive short and long term ad revenue growth opportunities, with sustained +20% YoY growth across the Book •Led cross functional teams to deliver +20 projects that helped clients reach business goals and generated incremental sources of revenue and innovation • Grew Book of Business revenue 10X in 4 years • Accelerated a Telco client to become the #1 top investing advertiser in Argentina for 3 years in a row • Established internal global telco community leading teams from Latam, EMEA, ANZ, SSA, APAC and NA increasing engagement in 200% and getting 80% more members in one quarter • Interns mentor, Facebook Community Leaders mentor, Meta Connections ambassador, Women@Meta member

• Managed a team of 3 direct reports, and trained team members to upgrade digital marketing skills •Created the e-commerce sales channel from scratch and delivered strong results within the first 6 months, including 21% increase of online sales and 8% increase of web+telemarketing leads closing ratio • Owned the digital media budget, achieved 40% reduction of Google Adwords CPA in the first quarter • Coordinated work +10 team members from Media, SEO and Creative agencies and got +30% efficiencies in agency fee savings

• Implemented end-to-end operation of the online sales channel, and went from just 1 insurance product sold to 5 insurance products available for online purchase in less than 2 years • Coordinated strategy for all online branding and acquisition channels (Google Ads, Facebook Ads, Display and programmatic, Email marketing, social media presence) and relationships with +4 agencies • Guided Digital Transformation of the insurance division: a) launched and directed communications strategy of the company’s +4 Social Network profiles b)implemented CRM software for Call Center and trained +15 customer care agents on CRM use in less than 4 months which increased lead closing ratio by 30% . c) built Inbound Marketing Automation strategy for lead nurturing with Hubspot d) conducted Net Promoter Score project and implementation of the company's intranet

• Created and implemented comprehensive marketing strategies to promote products or services, increase brand awareness, and achieve sales targets. Conducted market research, identify target markets, and analyze competitor activities. • Built and maintained strong relationships with clients, partners, and stakeholders. Attended industry events, conferences, and trade shows to network and generate business opportunities. Collaborate with other departments, such as product development and customer service, to ensure customer satisfaction and loyalty. • Conducted market research to identify customer needs, preferences, and trends. Analyze market data, customer feedback, and industry insights to make informed marketing and sales decisions. Use data analytics tools to measure marketing campaign effectiveness and ROI. • Co-founded e-commerce platform for curated design products, one of the 30 chosen startups by NXTP Labs Incubator in 2013. Recruited designers, defined business plan and go-to market strategy.