Build, manage, and optimize Meta Ads and Google Ads campaigns for U.S. local service businesses across 60+ niches, including dental, medical clinics and medspas, HVAC, roofing, solar, flooring, and law firms. Manage monthly ad budgets across a large portfolio of accounts, allocating spend to protect cost per lead while scaling volume. Implement conversion and call tracking with GA4, Google Tag Manager, and CallRail so optimization decisions are based on booked appointments and real revenue signals. Configure CRMs and build integrations and automated SMS and email follow-up sequences that qualify and work leads after the click. Served as acting lead for the fulfillment team (media buyers, integrations, and creative specialists), owning delivery across all active accounts.

Managed paid acquisition for Britzke Nutrition in London, covering both the physical nutrition clinic (local lead generation) and its digital products sold worldwide, working European business hours from Brazil throughout the engagement. Delivered media buying for a white-label agency serving U.S. clients, managing campaigns across multiple accounts and industries. Ran lead generation campaigns for local service businesses in Brazil, and paid traffic for digital product launches and evergreen funnels, including the six-figure launch above, using the Product Launch Formula framework. Produced ad creatives, wrote ad copy, built landing pages, and set up funnel integrations and automations for the accounts I managed, and reported results directly to business owners.