Designed and implemented the corporate communications strategy, increasing content and commercial-asset production +40% in the first year. Led digital positioning initiatives that grew organic reach of institutional communications +60%. Drove team-wide adoption of generative AI tools, cutting strategic content production time ~50%. Implemented content governance and control, achieving 100% compliance in communications validation and brand alignment. Coordinated the publication of success stories in automation, analytics, and artificial intelligence, strengthening the company's perceived expertise.

Positioned GlobalConexus as a technology reference in the public and private sectors, achieving +120% corporate digital engagement. Led an organizational innovation program with 20+ improvement and automation initiatives, reducing operational turnaround time ~25% in key areas. Implemented communication, innovation, AI-use, and reputational-management policies aligned with ISO 9001 and ISO/IEC 27001 standards. Conducted market research, competitive analysis, and technology-trend studies to support Executive Management decisions.

Developed content for digital and institutional campaigns, increasing organic reach and engagement on corporate platforms +80%. Implemented editorial standards and communication guidelines that improved brand consistency across all channels. Optimized content for SEO/GEO, increasing visibility and performance of strategic publications in generative search engines (ChatGPT, Perplexity).

Academic and administrative management of 22 undergraduate programs. Coordinated community-engagement activities and outreach programs.

Directed 28 undergraduate programs across 6 campuses nationwide: academic, administrative, and budgetary management. Coordinated the faculty training program and the development of learning communities.

Certified Microsoft Power BI implementer: dashboards and reports for strategic decision-making for B2B and B2C clients. End-to-end management of performance campaigns (SEO, SEM, Google Ads, Meta Ads, LinkedIn Ads) and social media management focused on demand generation. Trainer in artificial intelligence tools applied to marketing, analytics, and decision-making. Corporate and personal branding for clients across multiple industry sectors.

Led internal and external communications, university outreach, and international relations. Designed and executed institutional admissions campaigns and student engagement programs.